Our values

Craftsmanship and excellence:

We place great value on traditional craftsmanship. Each angora scarf is a masterpiece, crafted with attention to detail by experienced weavers.

Sustainability and animal welfare:

We adhere to the principles of sustainability. The welfare of our Angora rabbits is our top priority.

We are actively committed to promoting ethical practices and raising awareness about the responsible treatment of animals. The use of high-quality materials combined with sustainable practices makes Pradiya a pioneer in eco-conscious fashion.

Women’s empowerment and social engagement:

A core value of Pradiya is the empowerment of women and communities. By creating job opportunities for talented weavers in rural India, we contribute to women's economic stability and independence.

This social commitment has a tangible impact on the communities in which we operate. We are also proud to support social projects and donate a portion of the proceeds from the sale of our angora scarves to charitable causes, such as supporting the orphanage in Nepal.

Transparency and ethical practices:

We place great importance on transparency throughout the entire supply chain. We maintain close relationships with our business partners and ensure that ethical practices and high quality standards are maintained.

This focus on transparency and ethical conduct is reflected in every aspect of our work.